Guides
Cake pricing guides
Short, practical explanations of how to cost and price a custom cake from your own numbers.
How to price a cake
A cost checklist, the package-to-used-quantity formula, labor phases, overhead and choosing a markup or margin.
How to price a sample cake order
A fictional order worked from ingredient rows to price, deposit, balance and an after-order review.
Cake markup vs margin
Why a 25% markup and a 25% margin give different prices, with worked numbers.
Ready to work through your own order? Open the cake pricing calculator.